Download the Woolwatch Report: Unprecedented Insights into the Marketability of Wool

11 April 2019

We’re delighted to announce that the Lawton Yarns Woolwatch Report is now available to download!

The report was commissioned to support, and to challenge, the assumptions the wool industry has long held about the marketability of wool. We surveyed 1,000 UK homeowners to understand

Full of valuable insights, the Woolwatch report will surprise, delight and dismay anyone with a vested interest in championing wool.

Make sure to download the report to discover the answers to the following questions:

  • How much trust do consumers place in retailers?
  • Which carpet attributes do consumers value most?
  • Which types of carpets do consumers prefer?
  • Do customers know what type of carpet they want to purchase before visiting the retailer?

Download your free copy here!